Typeface Design:

oxymoron

Oxymoron is a typeface that I designed in the Lettering & Font Design class at the University of Louisville Hite Institute of Art & Design with direction from Steve Skaggs.

The challenge in designing any typeface is to create something that fulfills a personal desire, solves a puzzle, or fills a gap in the existing wheelhouse. In designing Oxymoron, I hoped to address all three challenges. First, by bringing into fruition a vision that arose in my mind; second, solving the puzzle of combining such contrasting elements in a successful way; and third, creating something that I hadn’t seen before. This typeface highlights contrasting characteristics such as the stroke variation and the distinction of line weight in order to create an ironic, playful tonality.

AIGA Louisville 100 Show Winner (2023)