Squeaky Cheeks
Squeaky Cheeks is a children’s soap brand designed to make bath time fun for kids and easier for parents. With sustainability as a priority, Squeaky Cheeks makes packaging that is 100% recyclable and multi-use.
AIGA Louisville 100 Show Winner (2023)
Flux National Student Design Competition Finalist (2022)
hand-lettered logo
color palette
Process:
Squeaky Cheeks arose with the priority of being an entertaining and sustainable brand that appeals to both children and their parents as consumers. Thumbnail sketches provided various ideas for fun creatures, appealing logos, and goofy smiley faces - thus arose the pun for the brand name, “Squeaky Cheeks”.
A consistent character was created to embody the desired tonality and to maintain consistency across all aspects of the branding.
Final:
The final Squeaky Cheeks identity sticks to its origins as an entertaining, visually appealing, unique, and sustainable product. Squeaky Cheeks packaging is 100% recyclable, multi-use, uses minimal packaging products, and promotes the company’s mission.
The 100% post-consumer waste cardboard packaging can be easily deconstructed as it is assembled with no glue, tape, or extra adhesives.
When unfolded, the edges of the box can be cut off and recycled, and the inside of the packaging serves as a DIY bath time tracker. After each bath time, children can decorate a worm until the tracker has been filled and the bar soap has been used up.
